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Do you sometimes wish you could don a fedora, grab a bullwhip, and add some adventure to your life? Here’s how to tap some of Indy’s best traits as you tackle each day.

Indiana Jones is everyone’s favorite big-screen hero who uses his wits as well as his fists to get what he’s after.

One of the most interesting aspects of  the character is that Indy doesn’t have any super-powers, he gets knocked down over and over just like those of us in the real world.

While the character’s exploits are created on storyboards, there’s no reason you can’t work on the script of your own life as well. Here are some tips you can use to start putting your own plan into action.

What do you treasure? When asked the importance of the “Shankara” stones by Short Round—the pint-size Temple of Doom sidekick—Indy replies, “Fortune and glory, kid, fortune and glory.” Have you taken time to decide what you really want out of life? What does fortune and glory mean to you?  Do you have a plan on how to get it, and what you’ll do with it?

Write it down. In most adventure movies, the call to action usually begins with something in writing: a mysterious old map, a cryptic code, or ancient runes on a tablet. We intuitively know that when something has been written down—or set in stone—it’s tangible.

This is true in the real world, what gets written down tends to get done. You can put this power to work for you by making your big goal come alive with a written mission statement and a business plan. If you like paper, use a classic Moleskine notebook. If you prefer pixels, try the Nightingale Conant mission-statement builder. Or go ahead and knock yourself out with a chisel and slab of basalt.

Face your fear. In Raiders of the Lost Ark, Indy is shocked to find his pilot Jock’s pet snake “Reggie” in the cockpit. “I hate snakes, Jock, I hate ‘em!” To which Jock replies, “C’mon show a little backbone, will ya!” It’s a humorous scene that sets up a fear the hero’s going to have to face down as the film progresses.

Indy will take on Nazis, but snakes will stop him in his tracks. Indy’s ophidiophobia presents a particular challenge since his exploits require that he enter dark passages where snakes like to hide.

Quite often we also have fears linked directly to our professional pursuits, fears that are holding us back. Fear of starting that business, a fear of public speaking, a fear of rejection. Sometimes even a fear of success. What scares you?  Identify it and take steps to face it down and vanquish it.

Be an open-minded skeptic. As a scientist, Indiana Jones is suspicious of “magic and superstitious Hocus Pocus.” Yet it is revealed time and again that there are mysterious forces at work in the world. You don’t need a PhD to adopt an inquisitive mindset. Make an effort to regain the sense of wonder and amazement you once had as a child.

Study a new language or learn a new skill.  Become an expert in something. Train for a marathon. Read passages from the teachings of different faiths. Look up at the night sky and marvel at the same stars the ancients saw. Visualize your place in the universe and get excited by the possibilities.

Take your lumps. “Dr. Jones, once again we see there is nothing you can possess which I cannot take away.” Who can forget the opening sequence in Raiders when Indy reluctantly hands over the golden Chachapoyan idol to his rival Belloq?

A trademark of the Indiana Jones movies is that despite Indy’s Herculean struggles, he often loses the very thing he’s after. The mystical Crystal Skull is returned to the temple, the U.S. government confiscates the Ark, and the Holy Grail is hopelessly lost in a crevasse. Along the way Indy ends up getting punched, shot, beaten, and whipped. But he doesn’t give up, and it’s that relentless nature and ability to adapt that sets him apart.

Don’t let the prospect of failure dissuade you either. Others will take their shots and you’ve got to roll with the punches, dust yourself off and jump right back in. In most cases you’ll come away from the experience stronger and wiser than if you hadn’t dared at all.

Know what you do. What Indiana Jones does for a living is nicely summed up in one scene by army man Major Eaton; “Dr. Jones, professor of archaeology, expert on the occult, and obtainer of rare antiquities.” It’s a great “elevator statement” that introduces us to the character of Indiana Jones and  tells us everything we need to know about him.

Regardless of what you do for a living, you need a short, snappy way to sum up your expertise and what you can offer others. It should establish your credibility and succinctly tell others what it is you do. (Click here for tips on writing your own.)

Be focused on the moment. In Temple of Doom lounge singer Willie tells Indy, “You’re gonna get killed chasing after your damn fortune and glory!” To which he replies, “Maybe. But not today.” Indiana Jones is a man who—as Eckhart Tolle would say—understands the power of  “the now.” Indy is all about surviving and moving ahead but to do that he needs to stay focused on the urgency of the moment.

Too often we’re distracted by persistent thoughts of the past and the future. Neither will help us through the current predicament. Make an effort to be in the moment and give whatever you’re doing your full attention and effort. You’ll get more things done and enjoy life more.

Get away from your desk. In his day job as a professor at Marshall College, Dr. Jones has mundane lectures to prepare and stacks of papers to grade. He has busy work just like the rest of us. But to find valuable treasures, Indy knows he can’t spend all of his time at a desk or podium. He needs to get out of the office to make things happen. This isn’t easy, even for Indy. In The Last Crusade, he resorts to dodging appointments with a crowd of students by escaping out of his office window.

Your life is playing out in real time, and you have to make the most of it. Do something today to break out of your comfort zone. Make getting out of your office to learn new things, meet new people, and follow up on leads a part of each week. You’ll be surprised how interesting things start happening.

Decide on a bold objective. All of the Indiana Jones plots contain what famed director Alfred Hitchcock called a “MacGuffin.” A MacGuffin is the object of the hero’s quest, such as the Ark of the Covenant, or the Holy Grail. It has to be compelling and pose a challenge to obtain. It’s what keeps the story moving and the main characters motivated.

So what’s the MacGuffin you want to chase? What gets you moving and motivated? Decide what it is, and go after it with Indy’s same grit and persistence.

Bullwhip or not, you may find you can really become an action hero in your own life.

Many of us know the importance of maintaining our own personal brands. From Twitter and Facebook, to business cards and personal brochures, we’ve heard the message.  Determine your brand—and own the space—as business today is all about niche marketing.

But what happens when there’s more to you than just one brand? What if you are a polished finance-type during the week but on Saturday nights front a hard rock band? Maybe you’re in marketing by day but a writer of trashy romance novels at night, or perhaps you pay the rent as a department manager while off hours auditioning for theater roles.

How should a person effectively manage more than one personal brand, or dual identity, without jeopardizing career prospects or compromising artistic pursuits? Let’s look at some real-world examples.

Be upfront

By day, Juliette Mutzke-Felippelli works in PR in Orange County, CA. But when the sun goes down she’s part of a husband-and-wife DJ team pumping out the hottest House and Techno mixes in clubs from Rio to New York. Mutzke-Felippelli believes the best bet is to be straight up about her two roles and show how they are not only compatible, but offer a strategic advantage.

“At my job interview I was asked to bring in press releases I’d written, so I showed examples from my DJ/music producing project,” Mutzke-Felippelli says. “I also got to show off my experience in designing and managing the social media profiles that I use.”

Mutzke-Felippelli has found a way to combine her two brands, and the skills she learns in one complement the other. “As a DJ in my free time I can practice the skills I’m learning in PR and social media to enhance exposure for my side project, which makes me better at what I do in all areas.”

Jeff Perry of Minneapolis-St. Paul is another believer in marketing the different facets of one’s life. He bills himself on Linkedin as a “Recruitment advertising executive by day and a professional, conservatory-trained musician by night.” Perry advises those with alter-egos to look for employers that are compatible with your artist brand and to showcase the advantages your talents bring to the table.

“I used to think a music degree and the skills that go with it—composition, performance, improvisation, arrangement, project management—was not valuable in the business world until I realized one thing: good companies don’t seem to complain when someone has imagination and knows how to apply it. For musicians and other artists this is second nature.”

Christine Tieri, Creative Director of Smith & Jones advertising in Boston, agrees. “For many years, we employed a graphic designer who was one of the most professional, talented and buttoned-down employees by day, but also played bass in a very successful hardcore band,” Tieri says. The same creativity, energy, and team work he brought to the band he also brought to the office.  “Our clients actually thought it was pretty cool he was on our staff, and they loved him.”

Keep it undercover

Not everyone wants their off-hours activities under the purview of their employer, however. Performers and writers have have long used a stage name or nom de plume to indulge the artist within and avoid potential reprisals.

Michael Lovas is a business consultant in Spokane, Washington. But when he’s not speaking or coaching professionals and entrepreneurs on building credibility and emotional intelligence, he plays drums in a blues/funk band where he’s known by the moniker “Psycho” to the musicians and bikers he relaxes with.

“I associate with some pretty strange looking people,” Lovas says. “It doesn’t serve anyone to co-mingle the identities. I had a stage name long before the internet, and as I bump into people who knew me back then, it’s always a surprise when I realize that don’t know what my real name is. I kind of like the anonymity.”

But what if you already use your given name in your weekend band but don’t want to have to water down your rocker persona for the corporate world?  Here’s a tip to promote your band while keeping yourself below the radar. “You can circumvent the search engines by creating a JPG art work incorporating the names of the band members,” says William Howard, a marketing and communications professional in Charlotte, NC.  “Make sure the name of the JPG file doesn’t include your name to keep it from being discovered in an image search.” People searching for the band will find it— and see your glam-rock self—but the site won’t come up when that finance recruiter searches your name on Monday.

Leverage the unusual

Vanessa Holmes, a London-based Brand Development Director, sees an alter-ego as a way of differentiating oneself in the marketplace. Holmes has a friend who is a dapper healthcare economist and college lecturer. However, in his off hours he communes with the hereafter through tarot card readings and séances. At first these identities appear to contradict one another. But Holmes realized economics and fortune telling both involve predicting human behavior based on making observations.  “Since this is his personal brand we are talking about, all aspects of his character seem equally important so we figured one area could potentially inform the other,” Holmes says.

They let the professor’s dual identity out of the bag and as it turned out, the professor’s undergraduate students liked the idea of attending a séance delivered in a more intellectual way, one that demystified illusions and explored their fascination with the unknown.  And what of his peers and business associates? “We found that a little bit of magic can certainly help liven up business meetings and economic presentations,” Holmes says.

If you can find compatible ideas that can guide both your day and evening jobs this can help make you a more interesting person in both endeavors and you will probably feel more satisfied not having to be at war with yourself.

“Authenticity and relevance are of the utmost importance in personal branding today,” Holmes says. “The trick is to find a way of communicating one’s personality, skills and interests in cohesive, well differentiated and meaningful ways.”

The Grateful Dead have managed to stick around long enough to see many self-professed “Deadheads” reach the upper echelons of the media, academia, and politics. There is at least one book and business school course  on how to learn from the  band’s “long strange trip” of successes–and mistakes. In this clip, guitarist Bob Weir talks to CNBC about the band’s business decisions.